Pádraig Fortune

Web Content Editor @Dennemeyer

Responsible for creating, editing, publishing and maintaining high-quality and compelling content on Dennemeyer brand-oriented websites, while ensuring relevance and accuracy.\\\\n\\\\nContinuously refining the Dennemeyer brand voice.\\\\n\\\\nEmploying a strong understanding of technical operations to prepare sites for eCommerce - fine tuning journeys and optimizing lead gen funnels.\\\\n\\\\nActing as ambassador for the user - thinking in use cases and from the client’s perspective.\\\\n\\\\nDrive the site‘s vision and participate in shaping this product.\\\\n\\\\nDevelop and maintain the website product roadmap, ensuring it aligns with the overall company strategy.\\\\n\\\\nWork closely with the development team to prioritize and manage the product backlog.\\\\n\\\\nManage collaborators (agencies, freelancers, translators etc.)\\\\n\\\\nSynchronize with cross-functional teams (marketing, design, product owners, business stakeholders, legal department) to ensure content pushes business objectives.\\\\n\\\\nRegularly test the site experience - set up A/B testing and resolve issues.\\\\n\\\\nAnalyse traffic performance and establish relevant reporting.\\\\n\\\\nEstablish and document new web workflows - share and make valuable insights available to colleagues.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n