Elena Padovan
Associate Marketing Manager - Digital Marketing @Polyglass USA, Inc. / Mapei Group
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WORK HISTORY
Associate Marketing Manager - Digital Marketing @Polyglass USA, Inc. / Mapei Group
Deerfield Beach, FL, US
Digital Marketing Strategy: Develop and execute a comprehensive strategy across SEO, PPC, SEM, email marketing, and website management to enhance brand visibility, drive traffic, and increase conversions.• Content Oversight: Review and approve all digital content to ensure alignment with brand voice, SEO best practices, and marketing objectives.• Processes & Workflows: Establish and optimize processes for content creation, campaign execution, and collaboration across teams to ensure efficiency and consistency.• Budget Management: Oversee the digital marketing budget, ensuring effective allocation of funds across campaigns and channels, while optimizing for maximum ROI.• SEO: Implement and monitor SEO strategies (on-page, off-page, technical) to improve website visibility, content optimization, and keyword rankings.• PPC & SEM: Manage paid campaigns (Google Ads, social media, etc.), optimizing for click-through rates, conversions, and cost efficiency.• Email Marketing: Design and execute targeted email campaigns, optimize engagement through segmentation, and analyze performance metrics.• Website Management: Ensure the website is optimized for SEO, user-friendly, and regularly updated with relevant content.• Video Management: Oversee video content creation, ensuring alignment with marketing goals and successful distribution across platforms.• CRM Management: Leverage CRM tools to track customer data, segment audiences, and automate lead nurturing.• Agency Relationships: Collaborate with external agencies, ensuring project alignment, clear communication, and successful execution.• Performance Reporting: Regularly track, analyze, and report on the effectiveness of digital marketing strategies, providing insights and recommendations for continuous improvement.
EDUCATION
Università di Trento
Bachelor's degree, Sociology
IADE
Marketing
Job & School Soc. coop
Web Marketing
IUSVE - Istituto Universitario Salesiano Venezia
Executive Master: Digital Marketing and Social Media Communication, Marketing
Istituto Magistrale Duca degli Abruzzi
Diploma, High school (Social sciences) - Liceo socio-psico pedagogico
Università degli Studi di Udine
Master, Communication for Businesses and Organizations
SKILLS
ABOUT ELENA PADOVAN
CiaoI was born and raised in the beautiful landscapes of Treviso, Italy. Seeking a change in life, I decided to transplant myself to the vibrant state of Florida, USA. My venture into the realm of marketing has been an exhilarating journey. Starting with fond memories of creating my initial pieces on an old typewriter as a child, I\'ve enthusiastically embraced the industry\'s evolution, particularly immersing myself in the dynamic landscape of digital marketing in my current role as a passionate marketer. Determined and fueled by my passion for marketing, I enjoy the intricate details. I believe that details matter and contribute to the larger picture. My journey has instilled in me a love for data, and I thrive on collaborating with different departments to create comprehensive strategies. I firmly believe that successful marketing involves understanding data, collaborating seamlessly across departments, and fostering connections with our audience. Beyond the professional realm, you\'ll find me exploring my passions for sports, enjoying fine wines, and jet-setting to new destinations. Whether it\'s scoring goals on the field, savoring a delightful glass of wine, or immersing myself in different cultures through travel, I embrace the joy that life\'s diverse experiences bring, as they provide invaluable opportunities for learning and growth.Let\'s connect, share insights, and explore the exciting possibilities within the dynamic marketing world!
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