Padma Panchapakesan
Research Analyst @Achēv
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WORK HISTORY
Research Analyst @Achēv
CA
Developed successful project proposals, securing approvals worth $300K (individually) and 10M+(as a part of team) with win rate 23%. • Liaised with stakeholders for conducting surveys and focus groups as a part of program evaluation. • Measure and track key business development metrics for enabling data-driven growth decisions.• Moderated 12 ideation sessions for co-designing 6 new programs.Sample Projects: • Involved in developing a proposal for designing a program involving employment training/upskilling newcomer women in Canada.• Developed a proposal for enhancing the employability of youth facing barriers in the Peel region.
EDUCATION
University of Madras
Bachelor of Engineering - BE, Civil Engineering
Seneca Polytechnic
Certificate in Data Analytics & Cloud Computing, Data Analytics
Indian Institute of Technology, Madras
Master of Science - MS, Business Administration and Management, General
Indian Institute of Technology, Madras
Doctor of Philosophy - PhD, Marketing
SKILLS
ABOUT PADMA PANCHAPAKESAN
Quality Management | ISO | ISO | Organizational Performance | SPSS | t-test | Multiple Regression Survey Logic | Questionnaire Design | Embedded Data | Survey Monkey | Qualtrics | Short and long-form questionnaires | Survey Guide | Factor Analysis | Cluster Analysis Longitudinal studies | Panel Data Service Blueprint | Customer Persona | Interviews | Focus Groups | Contextual Inquiry | NVivo | Miro Financial Services | IT | Healthcare | Luxury Brands | Tourism | Hospitality | Non-profit I am a hands-on market research manager with over 12 years of experience delivering impactful insights through data-driven strategies at some of the big brands such as UBS, Cognizant, and Taylor’s University. My diverse background spans leadership roles in research and consulting across academic, corporate, startups, and non-profits across four different countries. Currently, I develop successful proposals ($500K+), conduct project evaluation, facilitate ideation sessions for co-designing programs, coordinate with multiple stakeholders and prepare budgets as part of business development at Achev. I am deeply passionate about transforming information into meaningful recommendations and compelling, actionable insights. Whether it\'s designing surveys, extracting insights from NVivo or Excel, or presenting findings in clean, engaging formats, I ensure all details are accurate, customized, and accessible to guide strategic decisions. When partnering with clients and teams, I am recognized for building strong relationships, facilitating seamless collaboration, and delivering high-quality results across a variety of sectors, namely, financial services, IT, retail, education, tourism and hospitality. My work balances analytical rigor with creative problem-solving, applying both quantitative and qualitative research methods. SPECIALTIES: • Market Segmentation • Usage and Attitude (U&A) • Brand Management • Industry Analysis • Competitor Analysis - Spearheaded patent landscape projects worth $250K, delivering strategic insights for technology SMEs CORE COMPETENCIES: • Market Research Methodology - survey design using Qualtrics and Survey Monkey, sampling design, weighting and preparing survey guide) • Data Analysis – Both quantitative and qualitative data analysis using SPSS, Excel and NVivo • Business Development • Client Presentations and Strategic Insights
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