Padmapriya K

About Padmapriya K

I\'m a performance marketer with 8 years of experience helping B2B brands grow through smart, data-driven digital strategies. I focus on paid search and SEM, primarily Google Ads and Microsoft Ads, crafting campaigns that not only generate clicks but also deliver tangible business results. Whether it’s building from scratch or fine-tuning what\'s already there, I love optimizing funnels to drive ROI and long-term growth.Over the years, I’ve worked across a range of campaign types - Search, Shopping, Performance Max, Video, and Display. Using conversion tracking, attribution models, and automated bidding strategies to scale performance. I’m hands-on with everything from keyword strategy and ad copy testing to landing page optimization and Quality Score improvements. Managing large budgets has taught me how to balance efficiency with experimentation.I enjoy working closely with marketing, sales, and RevOps teams to make sure campaigns are aligned with the bigger picture. I’m comfortable in complex tech stacks including HubSpot, Marketo, SFDC, VWO, WordPress, and more—and I use data to tell meaningful stories about what’s working, what’s not, and where to go next. At the end of the day, I’m here to help brands grow smarter, not just louder.

Experience

1. Performance Marketing Manager

   Spry Pt

   Aug 2025 — Present

Education

• YDIT

  BE, Information Science

  2001 — 2005