Paco Sinta

About Paco Sinta

Francisco (Paco) Sinta is an experienced professional and entrepreneur with more than 14 years of experience in various areas including, strategic alliance management, multicultural sales and digital marketing including the U.S. Hispanic and General Markets. As the Founder and President of HLG Solutions, Sinta is responsible for counseling and developing integrated performance-based marketing strategies targeted to the U.S. Hispanic, and general markets. HLG Solutions provides media buying and performance-based marketing services to help companies increase their bottom line revenue. The agency’s main objective is providing results-driven creative assets and campaign management services for our clients across various verticals to meet their CPA goals.In 2015, Paco partnered with Humberto Gutierrez from BornTM to create Fingerthink. The new company started with the objective to grow our performance based marketing efforts in the Hispanic Market. Fingerthink designed and maintained several web properties and executed their own media buying strategies to increase sales for their clients. In May of 2021 Fingerthink announced the launch of their new marketing consulting business unit to help companies increase their sales by creating an opportunity to tap into the Hispanic market in the US.In addition to his experience at HLG Solutions, Sinta’s entrepreneurial venture at Cilantro Animation Studios enabled him to strengthen his leadership, business development and negotiation skills while tapping into the entertainment industry. Previous to this, Sinta was business development manager for Babytobee.com and Hispanos Unidos. As part of the various successful campaigns developed while in this role, Paco supported publishing company Scholastic in the development and launch of a performance-based online campaign to the U.S. Hispanic market. During Sinta’s tenure at Geoscape International, he worked with various advertising agencies, list brokers, list managers, call centers and end-customers to help them develop targeted strategies and campaigns to effectively reach the Hispanic market. Sinta holds a bachelor’s degree in Electrical Engineering from Western Michigan University and a master’s degree in Business Administration from Nova Southeastern University. A Mexican native, Paco is married with two children.

Experience

1. Co-founder

   Fingerthink - Hispanic Marketing Firm

   May 2015 — Present · US

   Fingerthink is a results driven marketing consulting firm. We help companies increase their sales by creating an opportunity to tap into the Hispanic market in the US while maintaining their cost per acquisition goals. This is achieved through the implementation and execution of various marketing strategies that include but are not limited to:• Customized Marketing campaigns• Full stack web and e-commerce development• Hyper-targeted PPC Ads campaigns• Search Engine Optimization• Google Ads• Bing Ads• Facebook/Instagram Ads• Native Ads• Programmatic Display media Ads

Education

• Nova Southeastern University

  MBA, Business Administration

  1998 — 2000

• Western Michigan University

  BS EE, Electrical Engineering

  1993 — 1997

Skills

• Marketing
• Hispanic Market
• Mobile Marketing
• Ppc
• Telemarketing
• Business Development
• Digital Marketing
• Online Marketing
• Direct Marketing
• Email Marketing
• Media Buying
• Affiliate Marketing
• Web Analytics
• Marketing Strategy
• Strategic Alliances
• SEO
• Sem
• Solutions Marketing
• Advertising
• Multi-Channel Marketing
• Online Advertising
• Lead Generation