Paco Contreras
VP | Pricing and Monetization Strategy | Twilio | Ex- Google, Microsoft, Intuit.
- Role
- Vice President of Pricing & Monetization Strategy at Twilio
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Paco Contreras
I lead teams in product marketing, GTM Strategy, and monetization to drive customer growth and profitability. My experience is broad across business levers:* Increasing awareness, preference, sales and loyalty through product marketing and digital marketing for world-class brands and new products.* Empowering thousands of sellers and partners to exceed their quotas with actionable sales plays and engaging enablement plans.* Delivering profitability turnarounds through monetization, packaging and pricing strategy.* Driving customer retention and consumption growth through post-sales offerings that interlock with pre-sales plays and product investments.My work has covered platform-wide offerings (CPaaS, IaaS, PaaS, SaaS, CCaaS), as well as apps (SaaS, ERP, CRM).I started my career as a customer facing consultant and field rep. Since then, my global responsibilities have always been grounded on the belief that serving my customers is a privilege.B.S. in Industrial Engineering + top MBA.
Experience
Vice President of Pricing & Monetization Strategy
Nov 2024 — Present · US
Drive company-wide pricing, packaging, promotion strategy and execution. Reporting to CMO.
Education
University of Virginia Darden School of Business
MBA, General Management
2001 — 2003
Universidad Panamericana
BS, Industrial Engineering
1991 — 1996
Skills
- Leadership
- Complex Sales
- Team Leadership
- Erp
- Customer Relationship Management (Crm)
- Management
- Program Management
- Software Industry
- Business Alliances
- Pre-Sales
- Competitive Analysis
- Enterprise Accounts
- Business Planning
- Cloud Computing
- Software as a Service (Saas)
- Product Marketing
- Go-to-Market Strategy
- Product Launch
- Segmentation
- Partner Management
- B2b
- Mobile Devices
- Product Management
- Product Lifecycle Management
- Saas
- Cross-Functional Team Leadership
- Enterprise Software
- Analytics
- Business Strategy
- Strategy
- Demand Generation
- Monetization
- Strategic Partnerships
- Business-to-Business (B2b)
- Crm
- Channel Partners
- Sales Enablement
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