Packiyaraj Indiraraj

Digital Solution Architect @Farnell Global

Leeds, GB

Farnell Global – An Avnet Company | Electronics Distribution (B2B & B2C) Leeds, UKLeading AI-Driven Digital Innovation & Enterprise Architecture Transformation at Farnell (Avnet)As a Digital Solution Architect at Farnell Global (a division of Avnet, Inc.), I lead global digital transformation initiatives focused on AI-powered innovation, scalable cloud architecture, and MACH-based modernization of commerce platforms. My work directly supports B2B and B2C operations across US, EMEA and APAC regions. Key Responsibilities Defining and governing enterprise-wide digital architecture strategy within Avnet’s Farnell division Leading cross-functional programs that embed AI into product forecasting, inventory optimization, and eCommerce personalization Driving the adoption of MACH principles to modernize legacy platforms and improve agility Collaborating with C-level stakeholders to align technology strategy with revenue growth Representing Farnell in digital leadership forums and enterprise steering committees Key Achievements• AI-Enabled Inventory & Forecasting InnovationDeveloped and implemented ML-driven product demand models, reducing overstock by 25% and improving forecast accuracy by 30%. Results independently validated by business analytics teams and executive reporting dashboards.• £5M+ Revenue Growth from AI-Powered Product CatalogSpearheaded AI-based enrichment of product catalogs, driving personalization and conversion uplift contributing to a 15% increase in profitability and £5M+ in additional revenue.• MACH Architecture ModernizationLed rollout of a scalable, headless commerce platform, resulting in a 62% increase in eCommerce GMV and faster time-to-market. Platform adoption metrics are publicly reported through internal quarterly business reviews.• AI-Driven Engineering Productivity ToolsDesigned and deployed an AI-powered Bill of Materials (BOM) engine that significantly reduced turnaround time for engineering support requests.

Anna University Chennai

Bachelor’s Degree, Computer Science

University of Madras

Master of Business Administration (M.B.A.), Computer Systems Networking and Telecommunications