Pablo Higa
Group Product Manager @Tiendanube
Signup · Get unlimited contacts
WORK HISTORY
Group Product Manager @Tiendanube
Ciudad Autónoma de Buenos Aires, AR
Driving product strategy and execution for Tiendanube’s Traffic vertical, focused on attracting and retargeting high-quality traffic to merchant stores across Latin America. Leading a team of Product Managers, I’m responsible for scaling data-driven solutions that power sustainable growth through paid and organic acquisition. By fostering cross-functional collaboration and strategic alignment, I aim to maximize reach, engagement, and conversion across the merchant journey.
EDUCATION
Universidad Tecnológica Nacional
Ingeniero en Sistemas de Información
SKILLS
ABOUT PABLO HIGA
Senior Manager | Strategy | Product Management | Technology | Operations | Digital & Agile Transformation | Data-driven | B2B & B2C | AdTech | Gaming | E-commerceA seasoned leader in digital product strategy and team management, specializing in transforming business goals into actionable strategies that deliver measurable impact. With extensive experience in Mobile, AdTech and high-revenue digital solutions, this professional has successfully led multi-disciplinary teams and managed organizational structures of over 120 members across Product Management, Development, UX/UI, Customer Success, among others.Key Achievements- Delivered revenue-driving AdTech solutions, expanding the client portfolio by 50%, achieving 90%+ retention, and increasing Ads ARPDAU by 30% through data-driven strategies - Built, scaled, and led high-performing teams (120+ members), fostering leadership development, driving strategic growth, and reducing attrition by 50%- Drove customer-centric innovation and GTM execution, delivering high-impact products and services that achieved 100% CSAT and NPS >50, strengthening client relationships and long-term retention- Led a company-wide agile transformation, reducing release cycles by 75%(from quarterly to weekly) and aligning product execution with strategic business goals- Spearheaded Trivia Crack’s large-scale transformation, driving 25% YoY revenue growth and sustaining 3M DAU, balancing product stability with business expansion- Optimized operations and execution, reducing manual processes by 66%, streamlining workflows, and implementing automation to support high-scale digital productsRecognized for blending technical expertise with strategic vision, an adaptive agile mindset, and a keen ability in stakeholder management. Excels in driving change management initiatives and process automation, fostering collaboration between business and technical teams to unlock strategic opportunities, drive continuous improvement, and build high-performing, mission-driven teams that deliver value at scale.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.