Pablo Fana
Content Specialist
- Role
- Senior Aem Content Manager at U.S. Bank
- Location
- Springfield, VA, US
- LinkedIn followers
- 500 followers
About Pablo Fana
Experienced Content Manager, Creative Director, and Marketing Professional with over 20 years of experience leading digital content strategy, creation, and execution across multilingual and multicultural platforms. Deep expertise in Adobe Experience Manager (AEM) and digital asset management (Adobe DAM), with a strong focus on multilingual, user-centered content.Proven success in bilingual (English/Spanish) content development, with in-depth understanding of the U.S. Hispanic market. Led the expansion of Spanish-language content from 10 to 145 pages in two years for U.S. Bank, and developed scalable localization processes and best practices for Japanese-language pages. Skilled in translation workflows, experience fragments, language master rollouts, and multi-language site management.As a former Creative Director, I bring strong creative vision and hands-on experience in copywriting, brand storytelling, and multimedia content production. Known for crafting user-centric content, from web copy and images to SEO metadata and tagging, that’s compelling, accessible, and aligned with business goals.Experienced in digital asset management (Adobe DAM), content architecture, and collaborative delivery processes. Effective team leader and project manager, with a strong track record of mentoring creatives, managing timelines, and partnering cross-functionally with Product Owners, Product Managers, UX teams, and developers to deliver high-quality, on-brand content on time.Detail-oriented, innovative, and strategic, with a passion for building content that connects across cultures, platforms, and audiences.
Experience
Senior Aem Content Manager
Oct 2025 — Present
Education
Dominico Americano
Advanced Diploma in English, English Language
1998 — 2001
Universidad Autonoma de Santo Domingo
Bachelor's degree, Graphic Design
2000 — 2004
Universidad Autónoma de Santo Domingo
Bachelor's degree, Commercial and Advertising Art
2000 — 2006
Skills
- Marketing
- Corporate Identity
- Adobe Illustrator
- Social Media Marketing
- Art Direction
- Adobe Photoshop
- Creative Strategy
- Marketing Strategy
- Digital Marketing
- Advertising
- Social Media
- Graphic Design
- Photoshop
- Marketing Communications
- Illustrator
- Online Advertising
- Public Relations
- SEO
- Creative Direction
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