Pablo C. Rayo
Data Strategy at MediaCom
- Role
- Data Strategy at Mediacom
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Pablo C. Rayo
With a knack for creativity and technology, I\'ve been successful at identifying, developing and executing multi-platform partnerships for clients across numerous verticals including: Fashion, Luxury, Jewelry, Telecom, Financial Services, Retail, Travel, Consumer Packaged Goods and HealthCare. With a thorough understanding of the marketing cycle, I’ve consistently exceeded client goals/demands by leveraging the appropriate media mix to effectively deliver on business objectives. Specialties include: Digital media, strategy, brand planning, partnership strategy, social media, mobile, video, plan development, media buying, media planning, research, content distribution (paid, owned and earned), offline activations, programmatic, sales
Experience
Data Strategy
Jan 2019 — Present · New York, NY, US
Education
The Culinary Institute of America
Culinary Arts and Related Services
2001 — 2001
Queens College
B.A., Media Studies
2004 — 2006
Skills
- Interactive Marketing
- Online Advertising
- Ad Networks
- Comscore
- Social Media Marketing
- Rich Media
- Mobile Marketing
- Doubleclick
- Ad Serving
- Integrated Marketing
- Digital Strategy
- Media Planning
- Social Media
- Digital Media
- Media Buying
- Digital Marketing
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