Pablo Morales
Senior Ux Designer @King
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WORK HISTORY
Senior Ux Designer @King
London, GB
Project: Farm Heroes Saga (Mobile)Led comprehensive UX redesign initiatives, significantly increasing player retention, engagement metrics, and revenue performance through optimized user flows.Collaborated closely with product, analytics, and engineering teams, utilizing A/B testing and user research to validate design decisions and ensure alignment with business objectives.Developed design systems and UX guidelines adopted across teams, improving design consistency and efficiency.Actively participated in mentoring junior team members, conducting design reviews, and fostering a collaborative UX environment.
EDUCATION
Universitat Autònoma de Barcelona. Escola Massana
Degree in Arts and Design
Universitat Oberta de Catalunya
Postgraduate in User Experience Design (UX)
ABOUT PABLO MORALES
I’m a Senior Designer with extensive experience shaping engaging player experiences across both and mobile games. My background includes creating intuitive design solutions, enhancing player engagement, and effectively collaborating within multidisciplinary teams to deliver successful products.Having contributed to high-profile titles and complex projects, I’ve developed a versatile skill set that allows me to adapt quickly to diverse platforms and audiences. My expertise includes user-centered design methodologies, strategic problem-solving, and the ability to translate intricate game mechanics into accessible, enjoyable experiences.I\'m particularly passionate about deepening my role in UX strategy, driving innovation, and guiding collaborative design processes at a higher level.
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