Pablo Mendoza
Analytical creative leader and paradigm-breaker, using social trend analysis to transform brands by developing unique content-creation methodologies based on the demands and desires of their customer base
- Role
- Brand Development Manager at Media Impacto
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Pablo Mendoza
I am a Brand and Marketing Specialist with an innovative take on traditions, highly…
Experience
Brand Development Manager
Feb 2013 — Present · Miami, TX, US
Conceptualized, developed and implemented a low-cost, audience-oriented TV channel from the ground up for Grupo OPSA in HondurasManaged content development and production in a multi-platform, multi-media environmentConducted social media analysis in order to create a modern and recognizable brand based on user generated content, interactivity, and participation Implemented an on-demand, OTT platformCurated and filtered news content on a digital platform by analyzing audience behavior via a DMP and raising the quantity of unique visitors into the millionsEnsured the monetization of posted videos, creating new avenues for profit and incentive to create more original content
Education
Universidad Central de Venezuela
Sociology
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