Pablo Blanco Montoya
Sr Marketing Manager, Business Development and Innovation @Aster
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WORK HISTORY
Sr Marketing Manager, Business Development and Innovation @Aster
ON, CA
Led strategic digital marketing initiatives to optimize customer acquisition and enhance sales funnels.Managed SEO/SEM and paid media campaigns for diverse client portfolios.Provided detailed performance reports, including KPIs, campaign results, and budget analysis for stakeholders.Increased agency revenue by 101% year-over-year through targeted acquisition strategies.Maintained a 90% client retention rate, exceeding industry benchmarks.Scaled the agency’s team to 10 full-time employees and 5 contractors, with a 95% satisfaction rate.Reduced operational costs by 18% via process optimization and automation tools.
EDUCATION
Universidad La Salle, A.C.
Electronics and Communications engineering technology
St. Clair College
Master of Business Administration - MBA
ABOUT PABLO BLANCO MONTOYA
Four years ago, I packed up my life, said goodbye to my homeland, and moved to Canada with my wife and two daughters. We weren’t just looking for a change of scenery; we were chasing growth and stability. It’s been a journey full of uncertainty, reinvention, and learning to trust the process. But through it all, one thing has never changed: my love for building, connecting, and creating things that move people. I’m a marketing strategist with over 20 years of experience—part creative, part analytical, fully passionate. I’ve led global campaigns, launched e-commerce platforms, scaled teams remotely, and helped businesses grow beyond what they thought possible. Numbers matter (yes, I’ve driven 101% YoY growth and cut costs by 40%), but people matter more. What drives me isn’t just marketing. It’s meaning. It’s helping a brand find its voice. A team find its rhythm. A business finds its spark again. I grew up in Mexico, where creativity is survival and community is everything. That shaped who I am today: curious, resilient, and deeply human in how I lead and work. Now, I’m focused on leadership roles where impact matters—where marketing isn’t just a function, but a force for connection, innovation, and transformation. If you\'re building something meaningful and need a strategic partner to help tell your story, grow your audience, and drive results—let’s talk.
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