Pablo Arrojo-Garcia

WORK HISTORY

EDUCATION

SKILLS

ABOUT PABLO ARROJO-GARCIA

I drive growth at CityFibre through data-driven go-to-market strategies and close engagement with our ISP partners up to C-suite level. As the Global Head of Commercial for Fintech at Vodafone, I lead a global team of 11 across European geographies to achieve revenue targets of €150m+ and improve customer retention and satisfaction. I also spearheaded the launch of Smart Home and Tech propositions at Vodafone Smart Tech, driving over 500k sales in the first year since launch.I have a proven track record of launching new products and services globally, leveraging my expertise in online marketing, CRM, product marketing and channel management - with over 15 years of experience in the Telco, Consumer Electronics and Financial Services sectors. I founded and managed an e-commerce start-up, applying my entrepreneurial mindset and business acumen. I am passionate about innovation, change management, and digital transformation, and I hold an MBA from ETH Zürich and a Squared Online certificate in digital marketing. My mission is to create value for customers and stakeholders by delivering solutions that meet their needs