Pablo Agurcia
Creative strategist bringing stories to life through compelling graphic design, illustration and uncompromising creative.
- Role
- Creative Director at Trane Technologies
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Pablo Agurcia
I am a multidisciplinary creative director and brand marketer with 15+ years of…
Experience
Creative Director
Mar 2020 — Present · Charlotte, NC, US
Set the creative strategy and vision for Trane Technologies (formerly Ingersoll Rand), executing against that vision to develop and activate the brand identity in various asset categories, including web, social media, merchandise, marketing collateral, environmental and experiential branding and more- Solely responsible for the global visual identity of the brand and its execution across digital and physical channels- Develop new approaches for bringing the brand to life in various mediums, create guidelines that reinforce the style and voice of the brand - Strategic advisor to internal and external partner and agencies on implementation projects including graphic design, video, photography, executive communications and marketing campaigns- Manage the creative process from concept to completion and define the creative vision for strategic marketing campaigns and brand activations- Translate business and marketing objectives into clear creative and design strategies, ideas and proposals and interface with internal teams and agency partners to execute- Shape narratives for creative projects and build compelling, purpose driven and engaging content for targeted audiences according to the objectives of the project - Organize and lead creative reviews & presentations and collaborate with various internal and external stakeholders, facilitating discussion to identify goals to ensure projects are completed within scope
Education
Valdosta State University
Art
2006 — 2007
The University of Georgia
Bachelor of Arts in Journalism, Advertising
2006 — 2010
Skills
- Indesign
- Product Marketing
- Marketing Strategy
- Social Media Marketing
- Illustration
- Online Marketing
- Digital Marketing
- Drawing
- Digital Illustration
- Copywriting
- Social Media
- New Business Development
- Marketing Communications
- Illustrator
- Online Advertising
- Adobe Photoshop
- Marketing
- SEO
- Microsoft Office
- Email Marketing
- Book Illustration
- Public Relations
- Video Editing
- Lead Generation
- Advertising
- Photoshop
- Graphic Design
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