Paayal Singh Rawat

About Paayal Singh Rawat

As a marketing leader, I\'m passionate about delivering exceptional experiences for customers and building strong relationships with key stakeholders. I have a proven track record in managing ABM programs for platinum accounts, and I\'m skilled in areas such as Executive Connect, Customer Experience, Employer Branding, Global Events, and Analyst Relations. I\'m a strategic thinker with a focus on delivering high-quality results, and I take pride in my ability to communicate effectively and build strong, collaborative teams. With my deep expertise in marketing and my commitment to excellence, I\'m thrilled to continue driving success and helping to take my organisation to new heights.

Experience

1. Associate Director, Strategic Marketing Technology New Age

   Wipro

   Jun 2018 — Present · Bengaluru, IN

   As the Marketing Leader, my primary role is to lead the marketing strategy and execution for Communications, Media & Info Services; and Education. With my expertise in handling ABM programs for platinum accounts, I develop impactful marketing programs that help to retain and grow revenue from existing and new clients. I am responsible for developing and implementing the annual marketing budget plan and collaborating closely with client partners to create account-based marketing plans that align with revenue goals, generate leads, and significantly increase the sales pipeline.Together with the leadership team and SMEs, I create thought leadership articles, PoV, whitepapers, and blogs to position our company as a leading industry expert. I also maintain and lead the analyst relationship, ensuring that all programs are fully aligned with the verticals strategic business plan to drive revenue.I am also responsible for branding, client visits, global events, collaterals, web content, running digital campaigns, and generating leads. Manage vendor relationships and oversee media and PR activities to support our marketing efforts.Expertise: Marketing & Communications, ABM, Content Development & Thought Leadership, Campaigns, Industry Analyst Relations, Global Events Management, Branding & Customer Relationship, Vendor Management, Media & PR

Education

• Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal

  Bachelor’s Degree, Computers

  2000 — 2003

• Pune University

  Master of Business Administration (M.B.A.), Marketing

  2003 — 2005

Skills

• Event Management
• Strategic Planning
• Business Development
• Strategy
• Team Building
• Management
• Marketing
• Business Strategy
• Advertising
• Resource Management
• Marketing Management
• Lead Generation
• Marketing Strategy
• Team Management
• Brand Development
• Customer Relationship Management (Crm)
• Crm
• Leadership
• Business Intelligence