Paahal Sharma
Marketing & Growth Manager @Impacteers
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WORK HISTORY
Marketing & Growth Manager @Impacteers
Built and scaled the affiliate marketing channel from ground zero, significantly increasing web signups and early retention through close collaboration with Product and Engineering teams-Spearheaded full-funnel CRM strategy & execution across Email, WhatsApp, SMS & RCS, while building automated engagement loops and high-performing reactivation workflows-Drove revenue growth by generating qualified leads for Sales, Courses & Staffing teams, through data-driven campaign execution and funnel optimization-Led multi-channel growth campaigns across Meta Ads, Push Notifications, WhatsApp Communities & Influencer Marketing, consistently improving acquisition velocity and user activation rates-Managed cross-functional teams(associates, designers, video editors & SEO interns), establishing clear OKRs, improving delivery speed, and building scalable growth processes-Owned content and communication strategy, producing high-impact blogs, emailers and social scripts that strengthened brand positioning and significantly improved campaign performance-Partnered closely with Product, Tech and Content leadership to optimize onboarding and in-app journeys, leveraging cohort analysis and behavioral insights to drive retention and LTV.
EDUCATION
Faculty Higher Secondary School
12th, Commerce
Delhi University
Bachelor of Commerce - BCom, Business/Commerce, General
ABOUT PAAHAL SHARMA
Paahal is currently working full time at Impacteers as a Marketing & Growth ManagerPaahal has worked with Unstop (Formerly Dare2Compete) previouslyPaahal interned with Blinkit in Category and Supply Chain ManagementPaahal is a Delhi University graduatePaahal has interests in cricket, music and traveling.Feel free to connect if you like what I do :)
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