Pooja Gupta

About Pooja Gupta

I am a results-driven marketing professional with a strong foundation in digital and social media marketing, backed by over 6 years of experience across business development, performance marketing, client servicing, and paid media.Born and raised in Alwar, I hold an MBA in Finance and Marketing (2014). My professional journey began in 2017 as a Business Development Executive at a startup, where I discovered my passion for digital marketing. I went on to specialize in Facebook advertising and affiliate marketing, contributing to team growth, mentoring colleagues, and earning the Employee of the Year award for two consecutive years.I later joined Square Yards, Gurgaon, as a Portfolio Manager, where I strengthened my client management, communication, and relationship-building skills in a high-pressure, sales-driven environment. While the role added significant value to my professional growth, my interest in social media marketing led me to transition into freelance work, managing social media accounts and digital campaigns for diverse clients.Currently, I am working as a Senior Executive – Paid Social at WPP Media (GroupM), focusing on performance-driven social media campaigns across platforms such as Facebook and Instagram. My expertise includes paid social strategy, campaign optimization, audience targeting, email marketing, and data-driven performance analysis.I believe social media is more than just a channel—it is a constantly evolving ecosystem that blends creativity, analytics, and continuous learning. I am passionate about driving measurable results, adapting to change, and consistently upskilling to stay ahead in the digital landscape.

Experience

1. Senior Executive Paid Social

   WPP Media

   Jul 2024 — Present · Gurugram, IN

   My key responsibilities :Campaign Setup: Creating and launching campaigns across Facebook, Pinterest, Twitter, and TikTok.Pacing Management: Monitoring campaign progress to ensure alignment with objectives and budgets.Performance Reporting: Analyzing and delivering reports to stakeholders for data-driven insights.Optimization: Implementing strategies to enhance campaign performance and maximize ROI.Platform Expertise: Utilizing platform-specific tools and capabilities for effective social media marketing.I am committed to achieving results and fostering strong relationships with stakeholders.

Education

• upGrad.com

  Digital marketing, Digital marketing

• G D Girls College, Alwar

  B. com, Accounting and Business/Management

• IET ALWAR

  Master of Business Administration - MBA, Marketing & Finance