P Srinivasan

About P Srinivasan

B2B marketing professional with 5+ years of experience building demand engines and partner-led GTM programs in the AWS and Cloud ecosystem.I specialize in: • Demand generation & pipeline growth • Partner & ecosystem marketing • Paid media (LinkedIn, Google) & events • AWS GTM and co-selling motionsAt Redington, I work at the intersection of Cloud, Partners, and Sales, translating complex AWS offerings into high-impact marketing programs that drive real business outcomes.Currently pursuing a Global MBA while scaling cloud marketing initiatives across regions.Open to senior roles in SaaS, Cloud, and Global Technology companies.

Experience

1. Marketing Executive

   Redington Limited

   Mar 2022 — Present

   Responsible for execution of marketing initiatives for the concerned business group, including adherence to approved marketing plan, budgets and compliance guidelines. • Implement partner enablement programs and business development / lead generation activities identified for the business group. • Prepare reporting for marketing initiatives, including documentation requirements and processing of marketing vendor payments. • Provide support for assigned special projects in the business group. • Develop marketing campaigns to promote products and services. • Plan and execute the GTM plans with Redington Channel Partners. • Prepare the quarterly marketing budget based on MDFs for Cloud vendors, review the budgets & report on RoI post completion. • Drive Redington-Led co-marketing activities in alignment with the Channel Partners marketing plans. • Manage operational tasks – includes agency identification and set up, campaign creation & execution, purchase order creation & spend processing, regional calendar updates, presentation & reporting deck updates, post activity follow up and documentation collection. • Participate in sales and marketing channel partner meetings, stand-ups, and QBRs, as requested. • Work in collaboration with the business and field teams to design, launch and organize- ATL, digital marketing campaigns, webinars, end customer events/CRTs and partner events/PRTs. • Create and deliver content, case studies, white papers, partner testimonials and social media content. • Continuously optimize performance across the marketing mix and deliver insights and opportunities to Business, Inside sales, Direct Sales and Partner Sales teams. • Assist with campaign performance and lead generation reporting, including forecasting campaign performance. • Built and developed Redington Cloud\'s Google, Gitlab, Salesforce and AWS Public Sector sites.

Education

• University of Madras

  Bachelor of Business Administration - BBA, Business Administration, Management and Operations

  2018 — 2021

• The University of Western Australia

  MBA, International/Global Studies