P Abhilash
Programmatic at WPP | Handling the Coke\'s fizz to bring in the biz | Ex Publicis | Former Social Media Manager & Content Extraordinaire.
- Role
- Senior Executive - Programmatic at WPP Media
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About P Abhilash
I\'m an Engineer dwelling in the world of Marketing and Advertising. In my journey so far,…
Experience
Senior Executive - Programmatic
Nov 2024 — Present · Hyderabad, IN
At WPP Media, I manage full-funnel programmatic advertising strategies to drive measurable impact for our clients. My role spans campaign planning, platform execution, and performance optimization across leading DSPs like DV360 and The Trade Desk. Planned and executed always-on programmatic media strategies to ensure consistent brand visibility for high-priority products. Managed end-to-end campaign lifecycles – from setup and launch to optimization and reporting – with a strong focus on performance and ROI. Partnered with external vendors for inventory sourcing, media negotiations, and custom campaign solutions, ensuring seamless delivery. Delivered insightful reporting and performance dashboards, translating campaign data into meaningful insights for future planning. Oversaw campaign KPIs, budget tracking, and monthly billing to maintain transparency and operational accuracy.I thrive at the intersection of data, creativity, and digital media, helping brands connect with their audience through precision and performance.
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