Özer Tozoğlu

WORK HISTORY

ABOUT ÖZER TOZOĞLU

I\'m a passionate marketing leader with a proven track record in consumer and healthcare products. With over 14 years of experience across diverse industries and business functions, my proficiency lies in data-inspired decision-making, synthesizing insights from various data sources to shape growth strategies. Utilizing a behavioural science lens, I use data as a starting point and integrate it with human insights to drive decision-making. I exemplify leadership both with strategy creation and executing those strategies with precision. My agility in adapting and pivoting when necessary ensures optimal outcomes in dynamic environments while fostering a collaborative cross-functional approach for success.I take pride in being a results-oriented, resilient, and agile marketing leader with a robust business acumen, seamlessly blending strong analytical, problem-solving, and communication skills. Specialized in: • E-commerce• Amazon B2C & Amazon ads • Marketing strategy• Channel management• Digital and performance marketing• Pricing and promotion strategy• Portfolio and product lifecycle management• Shopper behaviour• Data-inspired decision making • Behavioural scienceWith a bachelor of science degree in economics, I\'ve cultivated a deep interest in behavioural economics, which motivated me to pursue the Advanced Professional Certificate Program in Behavioural Insights (BI) at UBC. This journey has further strengthened my analytical and critical thinking skills, data-inspired decision-making, and problem-solving abilities. I am eager to continue leveraging my BI expertise to make impactful contributions in my future endeavours, particularly in integrating behavioural insights into e-commerce and digital marketing.