Oytun Basustaoglu

Category Manager @Red Bull

Istanbul, TR

Leading Cat-Man projects in national and local key account channels in collaboration with retail partners.\\\\n- Managing insight source partners (NielsenIQ, IPSOS, Euromonitor, KANTAR) on shopper, consumer, and market studies & research.\\\\n- Managing Red Bull relationship with the NielsenIQ and IPSOS on-site teams, ensuring seamless delivery of monthly syndicated data and quarterly household panel data.\\\\n- In charge of pricing, promotion, value chain, assortment, and merchandising strategies in modern and traditional trade channels.\\\\n- Leading new product launch planning and implementation process.\\\\n- In charge of planning shopper marketing activities in modern and traditional trade channels.\\\\n- In charge of Perfect Store project with local adaptation, planning, trainings and managing audits done by Nielsen.\\\\n- Co-leading annual business planning process of the Off Premise department.\\\\n- In charge of planning marketing activities (i.e, Barter Deals) in top accounts in collaboration with Key Account Managers and Brand Managers.\\\\n- In charge of special \"Energy Day\" events that are organized for customers to engage them in our brand, product, and category.\\\\n- Project Manager of the Off Premise department for the new the Organics by Red Bull product line.\\\\n- Managing agencies for visual design process of the leaflets and banners.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

DePaul University

Master of Science - MS, Marketing Analysis

Istanbul Technical University

Bachelor of Science - BS, Management Engineering