Rohit Singh

About Rohit Singh

I work with founder-led businesses at inflection points—when growth is possible, but clarity is missing.My role isn’t to run campaigns or execute marketing tasks.I work on the decisions behind growth: positioning, distribution, prioritisation, and the systems that make scale inevitable.Over the years, I’ve worked closely with brands across India and the Middle East—often behind the scenes—helping founders navigate questions that don’t have obvious answers:What deserves focus now, and what must be deliberately ignoredWhen to push for scale, and when restraint creates more value.How brand, revenue, and distribution actually compound over time.I work selectively, usually as a strategic advisor or fractional CMO.Not for activity. Not for volume.But for alignment—between vision, capability, and timing.Outside of client work, I’ve mentored startups through initiatives with the Government of Telangana, CII, T-Hub, and WeHub, working closely with founders at the earliest stages of decision-making.I’ve learned that growth rarely fails because of effort.It fails because of poor sequencing.Most growth problems are not marketing problems.They are decision problems that have been ignored for too long.

Experience

1. Digital Marketing Consultant

   Soundlines Group

   Aug 2022 — Present · Maharashtra, IN

Education

• MICA | The School of Ideas

  PG in Digital Marketing, Branding and Communications

  2018 — 2019

• Indian Institute of Management Ahmedabad

  Executive Education, Neuroscience in Marketing

  2020 — 2020

• Lokmanya Tilak College of Engineering

  Bachelors of engineering, Mechanical Engineering

  2010 — 2014