Erin Rogers
EVP, U s Delivery Operations, Head of Addressable Media Excellence @IPG Mediabrands
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WORK HISTORY
EVP, U s Delivery Operations, Head of Addressable Media Excellence @IPG Mediabrands
EDUCATION
Michigan State University
Bachelor of Arts
SKILLS
ABOUT ERIN ROGERS
Erin is a strategic, results-driven marketing leader with a passion for building relationships between brands and consumers. As the Head of Paid Social for Reprise, Erin brings 18 years of marketing experience, including 10+ in social marketing. Before joining Reprise in 2014, she developed her skillset in media strategy, analytics, and activation for brands including Ford, GM, Volkswagen, Mondelez, Diageo and Coca-Cola across several traditional and digital marketing disciplines. In her role as SVP, Head of Paid Social, Erin is charged with elevating the Paid Social craft work product across the Reprise US network to be best-in-industry. Her remit includes developing and socializing consistent processes across teams, improving Paid Social and cross-craft workflow, implementing tools that help reduce error, supporting ongoing product development and executing on-onboarding and training programs that level-up the skillset of all Reprisers working in Paid Social.
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