Owen Larkin
Strategy Consultant @Melissa Gillis Care
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WORK HISTORY
Strategy Consultant @Melissa Gillis Care
Portland, OR, US
I work with companies on digital marketing, analytics and sales development. My expertise is building, testing and scaling marketing strategies by connecting all functions within the marketing and sales funnel. I help clients achieve long-term success by building the teams and internal knowledge required to manage campaigns efficiently while filling the gaps required to execute.
EDUCATION
University of Virginia Darden School of Business
Master of Business Administration (MBA), Entrepreneurship, Corporate Innovation
Providence College
Bachelor of Arts (BA), English (Creative Writing)
SKILLS
ABOUT OWEN LARKIN
I am a consultant focused on full-funnel marketing strategy and execution. My typical clients are private equity backed, B2B software companies which need to rapidly scale growth strategies while laying the foundation for continued success. I combine a digital skillset and technical experience across paid and unpaid platforms with a \'traditional\' private equity and finance background, allowing me to rapidly build and execute strategies while improving the underlying systems. I am an expert with SEM, paid search, SEO, content marketing, paid social, conversion optimization, A/B testing, marketing automation, digital analytics and aligning companies across the entire marketing, sales and tools stack.
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