Owen Larkin

About Owen Larkin

I am a consultant focused on full-funnel marketing strategy and execution. My typical clients are private equity backed, B2B software companies which need to rapidly scale growth strategies while laying the foundation for continued success. I combine a digital skillset and technical experience across paid and unpaid platforms with a \'traditional\' private equity and finance background, allowing me to rapidly build and execute strategies while improving the underlying systems. I am an expert with SEM, paid search, SEO, content marketing, paid social, conversion optimization, A/B testing, marketing automation, digital analytics and aligning companies across the entire marketing, sales and tools stack.

Experience

1. Strategy Consultant

   Melissa Gillis Care

   Jan 2014 — Present · Portland, OR, US

   I work with companies on digital marketing, analytics and sales development. My expertise is building, testing and scaling marketing strategies by connecting all functions within the marketing and sales funnel. I help clients achieve long-term success by building the teams and internal knowledge required to manage campaigns efficiently while filling the gaps required to execute.

Education

• University of Virginia Darden School of Business

  Master of Business Administration (MBA), Entrepreneurship, Corporate Innovation

  2011 — 2013

• Providence College

  Bachelor of Arts (BA), English (Creative Writing)

  2003 — 2007

Skills

• Strategy
• Venture Capital
• Business Strategy
• Design Thinking
• Start-Ups
• Mobile Devices
• Financial Modeling
• Leadership
• Business Planning
• Management
• Entrepreneurship
• Marketing Strategy
• Business Development
• Marketing
• Business Model Development
• Investor Relations
• Product and Service Development