Owen Bickford
Digital Marketing Expert (Paid Search, Social, Display, Landing Page Optimization, Machine Learning, Audiences)
- Role
- Paid Performance Media Director at Alaska Airlines
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Owen Bickford
I am a digital marketing expert with many years of start-up and enterprise experience. Digital marketing requires constant innovation and improvement to stay dominant. I enjoy the challenge.
Experience
Paid Performance Media Director
Jul 2023 — Present · Seattle, WA, US
Driving performance for all digital advertising.Leading analytics transformation.Innovating with dynamic automation and machine learning.
Education
University of Washington
Bachelor's Degree
2007 — 2010
Skills
- Sem
- Bing Ads
- Paid Search Strategy
- Ppc
- Landing Page Optimization
- Mobile Search
- Google Adwords
- SEO
- Social Media
- Retargeting
- Pay Per Click (Ppc)
- Web Marketing
- Search Analytics
- Conversion Optimization
- Search Advertising
- Google Adwords Professional
- Digital Marketing
- Google Analytics
- Online Advertising
- Online Marketing
- Management
- A/B Testing
- Marketing
- Keyword Research
- Advertising
- Display Advertising
- Social Media Marketing
- Msn Adcenter
- Lead Generation
- Paid Search Campaigns
- Yahoo Search Marketing
- Search Engine Marketing (Sem)
- Local Search
- Multivariate Testing
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