Owen Shapiro
Market Research and Strategy
- Role
- Chief Social Scientist (Advisor) at Qualsights
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Owen Shapiro
Owen is a market researcher, strategist and author. He has spent more than 30 years in consumer insights and market strategy. This practical experience is illuminated by extensive formal training at the University of Chicago including an MA focused on Survey Research Methodology and an MBA with an emphasis on Behavioral Research and Marketing Strategy. His book, Brand Shift, was praised by one of the leading marketing academics, Philip Kotler, as “the first (book) to show what it will take to build successful brands in the 21st Century.\" He has a career-long interest in helping to launch start-up companies - several of which have become well-known names - including: Staples, Ulta, PetSmart, Five-below, and Guaranteed Rate.
Experience
Chief Social Scientist (Advisor)
Mar 2017 — Present · Chicago, IL, US
Education
Reed College
BA
University of Chicago
MA
The University of Chicago - Booth School of Business
MBA
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