Owen Martin
Senior Marketing Executive - Donor Acquisition @RSPCA
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WORK HISTORY
Senior Marketing Executive - Donor Acquisition @RSPCA
Responsible for acquiring new supporters and income for the RSPCA- Manage, analyse and optimise multiple integrated marketing campaigns across direct response tv advertising (DRTV), digital advertising (paid social media and website), telemarketing, mobile marketing, face to face- Analyse and optimise end to end online/offline supporter journeys. Includes website, email, phone (text/phone), print and face to face- Creative development. Includes image, video and copy, such as production of DRTV adverts, paid digital advertising, mobile and print- Marketing budget management, marketing strategy and financial forecasting- Project management and experience with CRM.
EDUCATION
Oxford College of Marketing
CIM Level 6 Marketing Manager Apprenticeship, Marketing/Marketing Management, General
Bournemouth University
Bachelor’s Degree, Sports Management
SKILLS
ABOUT OWEN MARTIN
Marketer with experience in B2C/B2B acquisition and retention marketing. History of…
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