Owen Lyons
Athlete-Influencer Marketing | NIL | Sports Tech | Growing Out2Win
- Role
- Head of Business Development at Out2win
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Owen Lyons
Owen graduated from the State University of New York at Cortland in 2024 with a Bachelor of Science in Sport Management and Pre-Law. During his studies, he gained experience in various areas of sports business, including event management, overseeing all game-day operations for SUNY Cortland Men’s Lacrosse, Men’s Soccer and Men and Women’s Basketball. While also serving as Viceroy for Barstool Sports, managing their ‘SUNY Barstool’ accounts with over 100k followers across all platforms, garnering millions of impressions. In October 2023, Owen began his career as a Marketing Associate at Out2Win, quickly proving his ability to boost engagement and brand awareness. He soon led all social accounts, overseeing content across platforms and driving significant follower growth from to followers in the matter of months. Leading initiatives such as the Out2Win Athlete-Creator Tournament which saw more than 3 million views and was featured by outlets such as Sports Illustrated. Owen is now spearheading Out2Win’s sales team as the Head of Business Development. He plays a key role in lead generation, account management, and working closely with the customer success team to ensure client satisfaction.
Experience
Head of Business Development
Apr 2025 — Present
Education
State University of New York Cortland
Bachelor of Science - BS, Pre-Law, Sport Management
2020 — 2024
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