Owen Hansen

Marketing Director @Sharp Hood Real Estate Group

Truckee, CA, US

My leadership role as Marketing Director emphasizes technical content development and engagement as well as long-term strategy and vision. As a Real Estate Marketing Director, I’ve leveraged product-led growth strategies to drive user engagement and retention, focusing on creating valuable narratives through the experience itself. Additionally, I’ve incorporated AI and machine learning technologies to personalize marketing efforts and enhance customer targeting which has improved conversion rates. I’ve relied heavily on communication and collaboration to create and deliver marketing strategies. Working in a fast-paced, environment has sharpened my ability to quickly analyze performance metrics, adapt strategies in real time, and make informed decisions that support both short-term goals and long-term growth. I\'ve also utilized my network of public figures to shape new opportunities and help support growth within our team.

Acalanes High School

Graduated

IAU Institute for American Universities

Marketing

University of Arizona

BA Interdisciplinary Studies