Owais Baig
Creative Director & Founder @Phreakin\' Digital
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WORK HISTORY
Creative Director & Founder @Phreakin\' Digital
Dubai, PK
Founded and scaled an award-winning creative agency helping 100+ brands grow through strategic storytelling, content, and design transformation.Over a decade of leading creative strategy and content innovation for clients across MENA and South Asia. As co-founder, I shaped the agency’s DNA — from building our creative culture to delivering business-impacting ideas that blended brand clarity, digital fluency, and emotionally resonant storytelling. I collaborated directly with C-suite clients, creative teams, and production partners to deliver campaigns that sparked relevance and results.Key Highlights:• Delivered multi-market campaigns for global brands including Uber, Henkel, Adidas, GoodYear, Zeiss• Directed content strategies for over 100 brands across 15 industries• Developed creative operating models to streamline delivery across design, copy, and video teams• Won Cannes Lions recognition for Creativity in Cinema and content craft• Built and led two full-service creative hubs across Dubai and Lahore
EDUCATION
University College Lahore
A-Levels
Hochschule Anhalt
Masters in Integrated Design
National College of Arts
Bachelours
ABOUT OWAIS BAIG
I help brands launch, nurture & grow — by turning clarity, creativity, and culture into strategic momentum\" Over the years, I’ve worked with businesses across continents, stages, and sectors — guiding them to find clarity in their voice, meaning in their message, and connection with the people who matter. Whether it\'s building a brand from scratch, reshaping an identity in flux, or crafting stories that spark trust — I bring creative direction that’s strategic, empathetic, and impact-focused. I believe the best work doesn’t shout. It resonates. It understands before it speaks. And in a world saturated with content, I help brands become content that matters. Currently based in Germany, I’m open to opportunities where I can collaborate with forward-thinking teams — agencies, startups, or in-house — to build brands that don’t just keep up with change, but lead it.
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