Owais K.

Experience

1. Media Solutions - Sr Media Buyer

   Schbang

   Feb 2025 — Present · Mumbai, IN

   Delivered strong performance outcomes across enterprise and D2C brands by managing ₹1Cr+ budgets, scaling campaigns to achieve ROAS 3+, improving lead quality and cost efficiency through advanced optimization, and driving measurable growth via structured creative testing (50+ creatives), full-funnel execution, and rapid scaling — including achieving ROAS 3 within the first month on key accounts.Key Client Experience• JLL (Enterprise Real Estate) — Managed ₹1Cr+ Google Search spends; led search term mining, negatives, bid optimization, and conversion tracking to improve lead quality. Supported acquisition via Meta Lead Gen and LinkedIn Ads and handled reporting and client calls.• Mahindra Group — Executed large-scale awareness campaigns across Meta, Google, LinkedIn, and X. Built audience segmentation aligned to communication goals and optimized ThruPlay campaigns for visibility and recall.• Hobby Ideas — Fevicryl (Pidilite) — Ran full-funnel Meta and Google campaigns with ₹50L+ budgets, managing 30+ campaigns, 100+ assets, and 150+ ad variations. Owned pacing, reporting, optimizations, and month-end decks.• Celio — Managed BAU engagement campaigns with ongoing optimization, reporting, and client updates.• Artchives (D2C — International) — Led Meta strategy across India and global markets, testing 50+ creatives and collaborating with founders and creative teams. Supported Shopify analysis to improve ROAS.• Fevicreate (Pidilite) — Executed full-funnel Meta and Google CPV campaigns, scaling seasonal performance to achieve ROAS 3+ efficiently.• Level SuperMind (App Growth) — Managed Meta campaigns for app installs and conversions, scaling via creative testing, daily optimization, and audience refinement; achieved ROAS 3 within the first month.