Oviya Balan

About Oviya Balan

Product Marketer with 8 years in marketing and over 11 years in content writing. I dabble in go-to-market strategies, product launches, and throwing events – nothing too fancy! I\'m passionate about learning the stories behind brands, the hits, the misses, all of it. Sharing practical tips and digging into what works and what doesn\'t is my jam. I\'m on a humble mission to better the product marketing space and learn alongside fellow enthusiasts.(Check my Medium page)I used to handle things like SEO, digital ads, etc. Now, I work on the lines of product market fit, positioning, competitive advantages, lead gen, etc. Worked in manufacturing, legal, autos, fintech – a bit of everything! I\'ve learned a thing or two about global markets.Outside work, you\'ll find me buried in fiction or cheering for cricket and soccer. I speak English, Tamil, Hindi, and I\'m learning a bit of Korean! Also, I am very intrigued by the newest advances in AI.I care about women\'s empowerment, gender equality, and LGBTQ rights. Let\'s chat about these or anything in product marketing. Always up for a good conversation:))

Experience

1. Senior Product Marketing Manager

   Waggle

   Feb 2026 — Present · IN

Education

• Vellore Institute of Technology

  Master of Business Administration (MBA), Business Administration and Management, General

  2016 — 2018

• SRM IST Chennai

  Bachelor of Science (BSc), Computer Science

  2013 — 2016