John Overy

About John Overy

I am a strategic marketing leader with demonstrated success in creating and executing…

Experience

1. Director, Digital Marketing

   World Vision

   Jul 2016 — Present

   Created strategic vision and led digital marketing team in rebuilding SEO, paid search, and display programs from the ground up. • Developed RFP, selected, and onboarded a new advertising agency to develop social, display, search, connected TV, and multi-channel acquisition strategies—increasing new customer acquisition and revenue • Achieved $1M in cost savings while contributing to 16% revenue growth through optimizing paid search spend, improving SEO, securing new media agency and developing a full funnel media strategy. • Led initiative to design, build and test first phase of the My World Vision mobile iOS app to provide customers with a relevant, contextual and timely experience and thereby improve revenue and churn. Launched in 2021. • Managed broadcast distribution for the \"UNITE to Fight Poverty\" COVID-19 concert––driving 114K household views and 2.3M media impressions as well as contributing to $800K in donations • Launched and implemented Apple Pay, one of the first 10 major charities to partner with Apple in US • Joined cross-functional team to test the viability of launching a social commerce channel using Facebook, Influencers and emerging technology. Demonstrated technical viability while gaining insights to guide roadmap. • Oversaw four marketers providing coaching, training, and performance evaluation and developing their strategic marketing and leadership skills.

Education

• Cornell Johnson Graduate School of Management

  MBA, Finance & Marketing

  1996 — 1998