Walid Benchama

About Walid Benchama

I’m currently the lead of the global shopper & channel human insights function. I spent my 15+ years experience equally between the human strategic insights and the brand building functions, operating in culturally diverse and different markets in Africa, Middle East and North America. Both the strategic advisory and business development skill sets me as a trusted business advisor.Few years ago, I joined back the company after immigrating to Canada from Morocco, where I looked after marketing for the sparkling portfolio. I was also the creative Ignitor black-belt and well-being champion for the Middle East & North Africa region. I’m particularly proud of my career journey; my passion for driving innovative thinking, grounding business decision-making into consumer & human centricity; feeding the growth strategies with strategic insights; the trust my stakeholders put in me; and the thrill in finding and developing talent. When I’m not working, I’m likely pursuing my creative writing & artificial intelligence certificates, creating stories and scripts, perfecting my French baking skills, passionately debating the cinéma d’auteur or reviewing online the best food spots in town.

Experience

1. Global Senior Director, Enterprise Shopper, Digital & Innovation Insights

   The Coca-Cola Company

   Jan 2024 — Present · Атланта, GA, US

Education

• Institut Supérieur de Commerce et d'Administration des Entreprises

  Bachelor, Marketing

  2003 — 2007

Skills

• Business Strategy
• Business Planning
• Storytelling
• Creativity Skills
• Brand Equity
• Retail
• Fast-Moving Consumer Goods (Fmcg)
• Brand Management
• Marketing Strategy
• Strategy
• Marketing Research
• Innovation Management
• Marketing Management
• Market Analysis
• Management
• Product Innovation
• Market Research
• Customer Insight
• Team Management
• Marketing Communications
• Fmcg
• Marketing
• Consumer Insight