Otto Arsenault
- Role
- Principal Creative Director at Microsoft
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Otto Arsenault
With over two decades of experience leading creative teams and developing global…
Experience
Principal Creative Director
Mar 2020 — Present
Leads creative internal agency at Microsoft within the Digital Transformation Platform Group. The Narratives Studio is the bridge between Product and Marketing for Business Apps, Azure and Cloud Solutions. Sitting on the product side of the group, the team is able to partner first hand with GMs, VPs, Program Managers and Engineers to authentically craft stories in step with our core values in tandem with marketing. Executing internally within the Studio or partnering with vendors, we bring the creative vision to life to drive business results. • Lead creative concept and strategy. • Define, standardize, and operationalize creative processes by establishing frameworks that can be repeatable. • Develop, implement, and track strategies set to measure and improve overall Design effectiveness. • Partner and develop business opportunities within organization • Multi-platform deliveries.
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