Rich Otterman

About Rich Otterman

My Core Value: Developing and executing strategic, integrated sales and marketing plans to fuel profitable business growth for start-up and pre-IPO technology and services companies. I possess nearly 20 years of marketing management, account development, and partner management experience. Key accomplishments include:• Enabling Growth: Helped technology and services companies to win $375+ million in new account sales throughout target industries.• Team Development: Built and scaled teams and managed $600K+ annual budgets at Vocollect (now Honeywell) and GENCO (now FedEx) to support business growth. • Revenue Generation: Exceeded aggressive lead generation and marketing-influenced revenue metrics in 92% of quarters at Vocollect and GENCO/FedEx combined.• Target Account Marketing: Created and executed marketing plans and programs to generate interest and win contacts with target accounts throughout third-party logistics, retail, consumer, and healthcare. • Partner Program Development: Established and managed industry influencer partner program at GENCO (acquired by FedEx) that drove $17 million in contract logistics revenue within two years.• Partner Management: Recruited, managed, and onboarded partners that helped 6 River System book 17% of its annual new logo sales bookings for robotics fulfillment solution in first year in the position. • Collaborative Partner Marketing: Developed and produced national webinar series with Vocollect (now Honeywell) partners that generated nearly $19 million in revenue from 11 new logo customers.• Partner Enablement: Decreased sales partner training certification time by 33% and ensured consistency in sales approach through global sales training, call scripts, messaging, and training guides.Specialties: • Building, training, and managing teams to support corporate sales goals.• Creating, executing, and measuring the effectiveness of strategic marketing plans.• Proficient with CRM systems, including Salesforce.com and HubSpot- I enjoy making new connections and can be reached at r••••••••@gmail.com or 41••••••62.

Experience

1. Director, Commercial Marketing

   Ocado Intelligent Automation

   Aug 2023 — Present · US

Education

• Gannon University

  Graduate Studies, English / Education

  1993 — 1993

• PennWest Clarion

  BS, Communication

  1988 — 1992

• East Allegheny High School

  High School

  1984 — 1988

Skills

• Strategic Partnerships
• Saas
• Multi-Channel Marketing
• P&L Management
• Customer Relationship Management (Crm)
• Enterprise Software
• Sales Management
• Market Development
• Executive Management
• Solution Selling
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategy
• E-Commerce
• Marketing Management
• Sales
• Salesforce.com
• B2b Marketing
• Sales Campaigns
• Channel Marketing
• Lead Generation
• Business-to-Business (B2b)
• Demand Generation
• Account Management
• B2b
• Direct Marketing
• Product Launch
• Training
• New Business Development
• Integrated Marketing
• Management
• Product Marketing
• Business Development
• Strategic Planning
• Direct Sales
• Marketing
• Database Marketing
• Leading Demand Generation Teams
• Selling
• Start-Ups