Ottavio Dattolo

About Ottavio Dattolo

Hi there! My name is Ottavio but everyone calls me Tav. I\'m a marketer who lives at the intersection of creativity, psychology, and growth.I specialize in building demand generation programs that make complex topics simple and simple ideas impossible to ignore. Whether it’s designing an integrated campaign, developing a thought-provoking webinar, or translating brand purpose into pipeline, my focus is on creating experiences that connect on a human level.Throughout my career, I’ve led initiatives that bring storytelling and strategy together, transforming abstract challenges into clear, measurable outcomes. I believe the best marketing doesn’t just attract attention; it builds understanding, trust, and long-term impact.At my core, I’m a strategist who believes that clarity drives connection and connection drives growth.When I’m not working, I’m spending time with my wife, son, and our Mini Golden Doodle, Ellie, or out on the golf course. Before marketing, I played semi-professional baseball, where I learned the value of discipline, teamwork, and persistence—qualities that I am forever grateful for that I bring to work everyday. I’m always open to new ideas, bold thinking, and meaningful conversation.

Experience

1. B2b Growth Lead, Demand Generation

   Spring Health

   Apr 2025 — Present

   At Spring Health, I lead B2B Demand Generation programs that transform complex conversations about mental health into actionable experiences for HR and Benefits leaders.I collaborate across content, digital, ABX, web, design, product marketing, and sales to design and execute multi-channel campaigns that drive awareness, engagement, and qualified pipeline bringing humanity and clarity to topics that are often misunderstood or overlooked.Key focus areas:Partner cross-functionally to translate business objectives into cohesive campaign strategies that drive measurable growth.Simplify complex ideas into clear, compelling narratives that inspire action among HR and Benefits decision-makersDevelop and execute integrated, full-funnel campaigns that turn insight into demand. Create educational and emotionally resonant experiences through webinars, digital content, email marketing, and virtual events.

Education

• Butler University

  Bachelor of Arts (B.A.), Strategic Communication