Tobias Otschik

WORK HISTORY

EDUCATION

ABOUT TOBIAS OTSCHIK

B2B buying journeys are broken. Too many touchpoints, too little relevance, too much friction — and most companies don\'t even know where the problem starts.I help fix that.As an Expert Solution Consultant at Adobe, I work with marketing and IT leaders across the DACH region to design customer journeys that actually convert. My focus: Customer Journey Management in the B2B space, powered by Marketo Engage and Adobe Journey Optimizer B2B — paired with an honest, architecture-first mindset.I\'m not a \"software demo guy.\" I\'m the person in the room who asks why before showing how. Pre-sales for me means understanding a customer\'s real challenge — not pitching features.My background is deliberately cross-functional: MSc E-Commerce, a double degree program with Tongji University Shanghai, and practical experience from different companies to early-stage startups. I\'ve seen how big corporations think and how fast-moving teams operate. That contrast shapes how I approach every engagement.Right now, I\'m particularly focused on how AI is reshaping B2B personalization — what\'s hype, what\'s real, and where it actually changes buyer behavior. Outside of work: building at the intersection of AI and automation — and obsessing over financial markets. Data is data, whether it\'s customer behavior or price action.If you\'re thinking about MarTech strategy, B2B Customer Journey architecture, or just want to nerd out about where the industry is heading — let\'s talk.