Otilia Flandro
Director @RPA
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WORK HISTORY
Director @RPA
Santa Monica, CA, US
Guide Honda executives in allocating multi-million-dollar advertising budgets, leveraging marketing mix modeling, multi-touch attribution, brand lift studies, and A/B testing to optimize performance and ROI• Lead the development of cutting-edge measurement tools including Netflix product placement, gaming and esports, dynamic creative optimization, AI-driven forecasting• Delivered executive-ready performance reporting across 1B+ impressions, spanning social, programmatic, linear TV, streaming, and out-of-home media• Serve as a strategic advisor to creative and media investment teams, ensuring integrated go-to-market planning and transparent, data-driven campaign evaluation• Lead and develop a team of managers, senior analysts, and analysts, fostering a modern analytics culture focused on flexible, meaningful, and action-oriented reporting
EDUCATION
Harvard Business School
Leadership Development
University of Illinois Chicago
Bachelor of Science - BS, Marketing, Entrepreneurship
University of Pennsylvania
Neuroscience Applications in Marketing
UCLA Extension
SQL Course
SKILLS
ABOUT OTILIA FLANDRO
My strength lies in maximizing investments, building relationships with cross-functional teams, developing innovative solutions and always delivering results.15 years of experience helping advertisers maximize return on cross-channel communication by answering key business questions:• Are my marketing efforts reaching the right consumer, at the right frequency, with the right message?• Which elements of my media are driving highest sales?• How is my brand doing against increased competitive advertising spend?• Am I spending in the right channel? Do I have the right channel mix? Are all my channels working in synergy?• Should I re-purpose my TV creative for online or do I need new content?• Does my website have the right information? Does it fit consumer needs? Is the information easy to find? What role does my website play in the consumer journey? Is it helping retain and convert consumers?• If my marketing budgets increased, where should I invest?
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