Osvaldo Molina Rodriguez
- Role
- Seo Manager at Scorpion
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Osvaldo Molina Rodriguez
As an SEO professional with over 6 years of experience, I am passionate about helping…
Experience
Seo Manager
Feb 2020 — Present
Managed SEO campaigns for 100+ clients simultaneously from different verticals •Ranked multiple accounts on page 1 of Google and Bing for numerous hyper-local and national-level search queries •Stayed updated on the latest Google algorithm updates to ensure the best SEO practices •Leveraged SEO and AI tools such as Ahrefs, Screaming Frog, and Jasper to make optimizations and updates •Acquired featured snippets for keywords with low to high search volume that led to increased organic traffic YoY •Periodically conducted technical SEO audits to ensure crawlability, indexability, and a good user experience •Managed Google Business Profiles, Google Search Console, and Google Analytics •Conducted keyword research to identify keywords that support the primary service or product •Conducted website audits and assisted in website redesign and new website launches for both English and Spanish websites •Developed SEO strategies that contributed to increased rankings, traffic, and conversions •Periodically conducted controlled SEO tests to identify new opportunities in an effort to maintain a competitive advantage •Analyzed and updated website architecture as needed •Analyzed SERPs, updated content and meta as needed to ensure pages aligned with search intent •Analyzed underperforming campaigns and set up an SEO plan to help recover any lost rankings and traffic •Conducted competitor analysis to discover any content gaps and SEO opportunities •Communicated SEO performance with clients and team members in a way they could easily understand •Proactively sought backlinking and PR opportunities to help improve overall website authority •Updated HTML code as needed to ensure content is crawled and indexed appropriately •Assessed competitive landscape to identify new page and geo expansion opportunities •Trained team members on different SEO strategies and tools •Gathered and reported KPIs to key stakeholders •Optimized content to display well on mobile and desktop devices
Education
California State University, Northridge
Bachelor's degree, Marketing
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