Oskar Diaz de Leon
Vice President of Marketing - Consumer Marketing
- Role
- Vice President of Marketing - Consumer Marketing at Welk Resorts
- Location
- Escondido, CA, US
- LinkedIn followers
- 500 followers
About Oskar Diaz de Leon
A goal-oriented individual with extensive experience in formulating a vision, outlining strategy and leading teams that transform vision into execution. Unique skillsets and experience in Digital Marketing, Project and Program Management, Digital Strategy within the hospitality space. History in meeting aggressive deadlines and financial commitments while taking calculated risks with innovative approaches.
Experience
Vice President of Marketing - Consumer Marketing
Jul 2016 — Present · San Diego, CA, US
Digital and mobile marketing professional with over fifteen years experience managing successful marketing, acquisition, e-commerce, and lead generation programs. Strategic planning, new channel development, and partner relationship management. Cross-channel expertise including search (SEO/SEM), affiliates, partnerships, display, email, social, content, and mobile along with the web analytics, operations, and conversion optimization activities that support these programs. Experience in mobile platforms with early stage start-ups. Strong ability to manage to the metrics, drive business insights, and deliver results. Excellent leadership and project management skills.Specialties: Brand Marketing, Brand Management, Digital Strategy, Lead Generation, Affiliate Marketing, SEM/SEO, Paid Media, Content Strategy, Marketing, Web Analytics, conversion optimization, A/B and multivariate testing, strategic partnerships, Salesforce.com and Marketing Automation
Education
Florida Institute of Technology
MBA, Technology Management
2010 — 2012
William Penn University
Bachelors Degree, Computer Science
2002 — 2004
Skills
- Program Management
- Strategic Planning
- Hospitality
- Salesforce.com
- Budgeting
- Online Advertising
- Social Media Marketing
- Hospitality Industry
- Business Development
- Digital Marketing
- Marketing Automation
- Scrum
- Team Building
- Management
- Marketing
- Team Leadership
- Budgets
- Marketing Strategy
- Leadership
- Market Research
- Advertising
- Social Media
- Strategic Leadership
- Training
- Project Management
- Lead Generation
- Account Management
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