Oscar Rank
Head of Marketing Growth @unosquare
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WORK HISTORY
Head of Marketing Growth @unosquare
EDUCATION
University of Toronto
BASc, Industrial Engineering
SKILLS
ABOUT OSCAR RANK
Blending the disciplines of product, marketing and data with an unwavering customer focus.I operate as a resilient and adaptable growth-minded leader delivering profitable and efficient growth agnostic of industry or market conditions. I\'ve transformed and brought clarity to both in-house and agency teams delivering a step change in growth through data-informed and customer-centric systems.My passion is to understand customers and promptly exceed their expectations, mapping out an ongoing roadmap that creates value for both the organization and the customer. I leverage customer insights, personalization, experimentation, and executional agility to activate opportunities across the full customer lifecycle, from acquisition funnels to loyalty and retention. I work by bridging the gap across internal business functions seeking win-win opportunities that serve both short and long term interests.I bring to my role a diverse background of challenges and learnings across the banking, tech, professional services, retail and e-commerce ecosystems. I operate at the intersection of product and data-driven marketing where I can drive full-funnel growth and engagement, customer centric analytics, and an empowered team culture. Skills- Business management: strategy, P&L, customer base, product management, customer experience & digital adoption- Data-driven marketing: brand, integrated, growth, product, 1:1 personalization, performance, go-to-market (GTM), lifecycle & content - Full funnel customer management: acquisition, engagement, loyalty & retention- Advanced analytics, modelling & experimentation- Team leadership, coaching & development- B2C, DTC, B2B2C, B2B & marketplaces- Banking, payments, loyalty, tech, e-commerce, retail, grocery, & media- Marketing Automation & CRM: Adobe, Salesforce/Pardot, Klaviyo, Sailtru, Attentive, SendinBlue, Mailgun, Privy, Chameleon, Hubspot- CDP: Adobe, Heap, Segment- Analytics/Reporting: Tableau, Looker, Power BI, Adobe, Snowflake, DataBricks
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