Oscar Solis

About Oscar Solis

As a professional with 15 years of progressive experience in Business Development, Sales, Marketing, and Trade Marketing, I have a proven track record of increasing product branding and revenues for globally recognized companies such as Colgate Palmolive, Unilever, Ron Santa Teresa, and Yazoo. My expertise lies in developing distributors and forging short and long-term commercial relationships that drive high growth and mutual collaboration across the USA, Europe, Asia, and Latin America.I successfully led a new business unit under the B2B model, transforming it into the most profitable division within the company. My strategic approach and commitment to excellence have paved the way for medium and long-term growth plans, consistently delivering exceptional results.Passionate about innovation and driven by results, I am dedicated to leading teams towards achieving business objectives and navigating the complexities of the global market.

Experience

1. National Sales & Marketing Manager Business Developer (Usa)

   Dug

   Apr 2023 — Present · Miami-Fort Lauderdale, FL, US

   DUSA CORP.(creators and producers of Diplomatico Rum).Business unit focused on internationalizing of Canaima Gin, Saroche Agave, Tepuy Rum in the US market.Position: National Sales Marketing Manager & Business Developer.As the National Sales Marketing Manager & Business Developer at DUSA Corp, I have led the expansion of premium spirits brands such as Canaima Gin, Saroche Agave, and Tepuy Rum in the dynamic U.S. market. My role combines strategic market development, key account and distributor relationship management, budget optimization, and sales oversight. Through a results-driven approach, I focus on building brand visibility, accelerating market penetration, and driving sustainable growth and long-term profitability across priority markets.• Responsible to develop the US Market.• Development strong relationships with key customer accounts to develop customer strategies and plans that translate into win/win.• Manage budget to increase profitability.• Oversee all On & Off Premise Sales and Activations in the market.• Work closely with the second-largest distributor in the U.S. market (Breakthru), as well as with Advocacy Managers and the Brand Marketing team.• Responsible to overseeing the market performance including sale drivers, activations, executions.• Aligned distributor performance by negotiating and implementing annual sale plans and promotional initiatives for each trade.

Education

• Universidad Complutense de Madrid

  Master, Marketing

  2005 — 2006

• Suffolk University - Sawyer Business School

  Business Administration, Finance & Marketing *double major

  1998 — 2001