Oscar Liendo

WORK HISTORY

EDUCATION

ABOUT OSCAR LIENDO

Communications and Media Graduate with 10+ years of experience as a sales and marketing professional delivering sustainable and robust revenue growth in the hospitality industry. I successfully implemented international sales and account management strategies throughout Latin America with a proven track record of negotiating multi-million-dollar business agreements and developing business relationships that positively impacted company performance.I have a proven track record of success in leading corporate development efforts, operational strategies, and sales and marketing initiatives to achieve defined goals and expand market share. I have become adept in overseeing various operational and fiscal responsibilities to ensure optimal business performance and achieve significant revenue enhancements.I effectively work cross-functionally and collaboratively with internal and external business partners while building lasting relationships. I enjoy the challenge of providing world-class customer service while balancing the business\'s needs with the needs of the people I am fortunate enough to lead.SKILLS & EXPERTISEEnglish | Italian | Portuguese | Spanish | Business Development | Strategic Planning | Sales & Marketing | Revenue Generation | Relationship Building | Presentation Skills | Client Relations | Dual Citizenship | Market Expansion| Salesforce | Google Ads | Facebook Ads | Google Analytics | Jira | Opera | Tableau | Window SuiteHIGHLIGHTS• Generated sales of US$ 1.7 M, a 75% increase by establishing the regional strategy, identifying, and contracting new suppliers/attractions. • Identified and contracted 200 new clients overachieving the goal by 30% year-end. Developed new destinations, launching 10 cities by year-end.• Successfully managed corporate Sales and Marketing in 16 countries in Latin America; oversaw a $5 million budget and seven-member team in Colombia, Mexico, Argentina, Panama, and the Caribbean.• Developed and executed yearly vendor co-op agreements with a $2.3M budget, creating successful in-country wholesale marketing programs in 13 countries throughout Latin America.• Created sales blitzes and special hotel activities to potential clients recuperating corporate accounts and lost revenue from 3M, Ralph Lauren, Bank of Andorra, Caterpillar, and Bayer.