Jack Orsulak

About Jack Orsulak

Senior Product Designer (25+ years) with a proven track record of architectingand scaling complex digital systems across major financial institutionsand high-growth technology ventures. I specialize in driving product strategy,establishing robust design governance and leading platform initiativesfrom zero to launch, including for critical internal enterprise applications.My background spans managing large design teams, facilitating high-stakesexecutive alignment, guiding multi-million dollar startup mergers, and incorporatingAI and machine learning in the design and product lifecycle. I excelat transforming business complexity into unified, scalable, and user-centricsolutions for both external market growth and internal operational efficiency.

Experience

1. Senior Product Designer

   Wells Fargo

   Dec 2021 — Present · San Francisco, CA, US

   As a Senior Product Designer at Wells Fargo, I lead end-to-end design for customer and employee-facing digital experiences across web, mobile, and in-branch software. My work focuses on delivering cohesive, accessible, and scalable solutions that enhance how millions of customers manage their banking needs—while supporting business objectives and regulatory standards.🧭 Key ResponsibilitiesDrive user-centered design for both customer and business banking experiences across digital platforms, from concept through implementation.Partner with product managers, engineers, and researchers to define user needs, translate complex workflows into intuitive experiences, and ensure design quality through delivery.Design within the Wells Fargo design system, contributing to its evolution while balancing innovation with consistency and compliance.Lead discovery, ideation, prototyping, and usability testing efforts for high-impact product initiatives.Collaborate across multiple agile teams to align customer journeys, accessibility standards, and interaction patterns. Highlighted ProjectsCustomer-Facing Website: Led design updates for the Checking and Savings product pages, improving information clarity, comparison flows, and conversion performance.Business Banking Mobile Features: Designed experiences enabling business customers to manage multiple accounts, control user permissions, and streamline onboarding for new credit card and savings applications.Multi-Business Application Experience: Created a unified digital application process for customers managing multiple business entities, simplifying eligibility and submission flows.In-Branch Banker Software Redesign: Spearheaded design for the next-generation branch platform, introducing a new multi-applicant experience, ownership models, and mobile integration for bankers.

Education

• University of Miami

  General Studies

• Parsons School of Design - The New School

  Bachelor of Fine Arts (BFA), Design and Visual Communications, General