Patrick Orourke

About Patrick Orourke

I specialize in improving existing products and customer experiences—taking complex systems and making them clearer, more useful, and more effective for both customers and the business.My background is in lifecycle, acquisition, and loyalty within highly regulated financial environments, where quality, judgment, and cross-functional execution matter as much as creativity. I’ve led experience and growth initiatives spanning onboarding, activation, digital wallets, automation, and loyalty ecosystems—often partnering closely with Product, Analytics, Legal, and Technology teams.What differentiates my work is a focus on refinement over reinvention. I’m most effective when I can own an experience end-to-end, identify where “good enough” is holding performance back, and raise the bar through thoughtful design, testing, and iteration.Highlights include:– Driving large-scale product adoption and engagement improvements– Re-architecting onboarding and lifecycle journeys to increase activation and repeat behavior– Leading experimentation that delivers measurable revenue lift– Improving internal systems and workflows to increase speed, quality, and consistencyI’m drawn to roles at the intersection of product, customer experience, and growth, where excellence is expected and thoughtful decisions have real impact.

Experience

1. AVP Marketing - Lowe\'s Consumer Acquisitions

   Synchrony

   May 2024 — Present · Charlotte, NC, US

Education

• Winthrop University

  Bachelor of Science (B.S.), Marketing

  2011 — 2015