Orlando Willems-Rosas
Associate Director, Product Design
- Role
- Associate Director, Product Design, Area23 at AREA 23
- Location
- Rogers, AR, US
- LinkedIn followers
- 500 followers
About Orlando Willems-Rosas
Dynamic and results-driven Associate Director of Product Design with over 9 years of experience leading high-performing design teams and crafting impactful, user-centered digital products. I specialize in building scalable design systems that promote consistency, efficiency, and collaboration across cross-functional teams. With a strong focus on accessibility and digital inclusion, I create intuitive, engaging experiences that are usable by all, regardless of ability or context. Leveraging design thinking and agile methodologies, I align user needs with business goals to deliver innovative solutions that enhance usability, increase engagement, and drive measurable growth. Equally comfortable setting strategic direction and executing hands-on design work, I’m committed to delivering products that are both functionally robust and universally delightful.
Experience
Associate Director, Product Design, Area23
Nov 2024 — Present · US
United States
Education
UC San Diego
UX Professional Certificate Program, User Experience / Human Computer Interaction
2018 — 2019
Universidad Autónoma de Baja California
Bachelor's degree, Communication Science
1990 — 1994
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