Orlando Vidali

About Orlando Vidali

My professional career began at 14, tearing old carburetors out of beat up trucks adjacent a colorful metal shop under a California sky, oblivious of the implications personally, professionally and societally the world of the Web was about usher in. At 16, coasting down the Kona highway, the fundamental shift in human communications underway meant next to nothing, though each time my pager emitted its screechy little beep, my face lit up. Over the last decade and a half my work has often sat at the convergence of brand identity and communication technology. I have worked as an employee, freelancer, C-level member of start-ups, consultant, and business owner helping clients (and ourselves) make good on their brand promise, implement scalable, results-based systems in building meaningful, two-way relationships with their (and our) customers. It’s a hell of a way to make a living. I count myself fortunate to have enjoyed incredible variety over the years- Running camera through the streets of Venezuelan barrios - Building platforms which continues to facilitate millions in charitable donations - Branding and supporting (and attending!) a 4 city music tour - Launching one of the first true retail outlets in the Colorado cannabis industry - Concepting and developing web-driven telemedicine and lab testing platforms Currently, I’m blessed to be working with a terrific team of talented people. HighBridge Creative was founded in 2012. We\'ve worked in the non-profit, entertainment, hospitality, food and beverage, and cannabis sectors (among others). We never lack for big ideas. And neither do our clients. My range of experience across disciplines has always allowed me to guide clients through ever changing creative and technology landscapes. And that’s enough buzzwords for the day … (ok a few more) Specialties: Brand develop, creative direction, system architecture, web marketing, social media, operational management, process design. Long story short - let’s talk.

Experience

1. President

   Arcana Inc

   Jun 2016 — Present · Denver, CO, US

   A diverse team organized to address the complexity of the cannabis space, Arcana, Inc. acts as a creative and operational partner to our clients. Currently operating in Colorado, Nevada, and California, working to provide labs, grows, product manufactures, and dispensaries guidance and support as they navigate this ever-changing environment. Short list of services - brand development, systems design, packaging / identity, seo, social / marketing, and more.

Education

• University of California, Santa Cruz

  Bachelor's degree

  2000 — 2004

Skills

• Cms
• Start-Ups
• Sketchup
• Marketing
• Entrepreneurship
• Public Speaking
• Wordpress
• Advertising
• E-Commerce
• Marketing Strategy
• Social Media
• Online Advertising
• User Interface Design
• Information Architecture
• Content Management
• Public Relations
• User Experience
• Html5
• Event Planning
• Javascript
• Photoshop
• Affiliate Management
• Brand Development
• SEO
• Social Networking
• Netsuite
• Adobe Creative Suite
• Illustrator
• Business Development
• Social Media Marketing
• Strategy
• Team Building
• Management
• Customer Relationship Management (Crm)
• Web Design
• Leadership
• Cssedit
• Css
• Strategic Planning
• Web Development